Eloquii

Approximately 60% of adult American women wear a size 14 or larger, representing over $20 billion worth of buying power. While the untapped market potential has been – and still is – huge, plus-size fashion wasn’t really considered a “smash hit” in 2014. As a first mover in the industry ready to disrupt existing bias, the US label Eloquii emerged as the leading player in the now fastest growing segments in women’s apparel. In 2018, Eloquii was acquired by Walmart.