Approximately 60% of adult American women wear a size 14 or larger, representing over $20 billion worth of buying power. While the untapped market potential has been – and still is – huge, plus-size fashion wasn’t really considered a “smash hit” in 2014. As a first mover in the industry ready to disrupt existing bias, the US label Eloquii emerged as the leading player in the now fastest growing segments in women’s apparel. In 2018, Eloquii was acquired by Walmart.
Founded
2014
Founders
Mariah Chase
Exit
Acquired by Walmart in 2018
Initial Investment
2016
Category
B2C
Base
New York City
,
North America